The Indian eves started the lead from the beginning and by half time, they were leading by 18-14. And in both the matches, India had emerged victorious.ĭuring the finals of women section, India defeated the Kiwi team by 36-27.
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History repeated itself as teams of both men and women section had clashed during the finals of Fourth Kabaddi World Cup 2013 at Ludhiana. The Indian women team defeated the New Zealand team for the second time in a row.
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The men team’s victory was however marred by allegation of favouritism leveled by the men’s team from Pakistan, whom India defeated for the fourth time today. This is the fifth consecutive win for the Indian men team and the fourth consecutive time for the women’s team. It's only a matter of time when advertisers will have to take a call.Indian men and women teams won the fifth Kabaddi World Cup 2014 at a grand finale held at the Guru Gobind Singh stadium here. “Kabaddi, as a sport, has seen an unprecedented rise in India. “Now they have told me to engage with the broadcaster early on,” she said on condition of anonymity. “And not just on-air, even on-ground, we saw a euphoria with all India matches being sold out well in advance and even non-India matches witnessing near houseful audiences.”Ī senior media agency executive said her client missed the bus on partnering with the event as they were apprehensive of the property. The final match of World Cup had a 25 per cent higher viewership that season finale of PKL4,” added Kukreja. Every time we have seen viewership and buzz increasing. Between then and October 2016, these 27 months, we have conducted 4 seasons of PKL and one Women's championship. He shared that 30 per cent new viewers tuned in for the World Cup, showing a trend of Kabaddi’s increasing popularity in the country. While we have seen a definite increase season-to-season in PKL, the World Cup has established India’s love for Kabaddi very strongly,” Kukreja added.
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“This World Cup has taken the sport to a different level.
Kabaddi world cup riaz miana pro#
Star India owns majority stake in Pro Kabaddi Legue (PKL), the league-format Kabaddi tournament, which can be attributed with popularising the sport in the country, as well as telecast rights of the Kabaddi World Cup. “For all practical purposes, we look at 2016 World Cup as the first tournament of this scale,” says Nitin Kukreja, CEO of sports business at Star India. But, very few people even remember those. To put in perspective, prior to 2016, two Kabaddi World Cups were played (in 20) andIndia won both of them, beating Iran each time. In fact, as per viewership data, the India-Iran final became one of top 50 most watched events on television in the last one year (since inception of BARC in April 2015), across languages and genres.
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Also, the final match played between third-time finalists, India and Iran, garnered 20.3 million impressions (number of viewers which saw the event at any time), higher than the biggest non-cricket international sport event – PV Sindhu’s badminton final at the Rio Olympics 2016 (16.7 million impressions). The flagship event saw participation from the US, Canada, the UK, Australia, Iran, Poland, Thailand, Bangladesh, Korea, Japan and Kenya.